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Questions for discussion:

  1. What are your favorite brands (food/beverages, technics, service etc)?
  2. Why do you like these brands (good advertising campaign, quality, trustworthy, prestige, smth. else)?
  3. What is your position on the ``loyalty ladder`` regarding your favorite brands:
  4. Is it easy for you to accept a substitution?
  5. Are you ready to buy any product/service of this brand or you always compare this brand with others before purchasing
  6. Have you ever met a false representation of any brand? What were the circumstances? What is your attitude to that case?
  7. In what areas of your life you consider brands when purchasing products/services? In what areas of your life brands are not important for you?

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